| 曹魏文化园区建设项目 |
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| 2008-07-01 14:54 文章来源：亳州市商务局 | | 文章类型：原创 内容分类：其它 |
项目名称：曹魏文化园区建设项目
项目背景：
亳州有3700多年的历史，文化积淀十分深厚，文化类型极其丰富，积累了难以估价的文化资产。启动这些文化资本，就有可能形成具有亳州特色的旅游文化产业。这些在亳州独有的文化资源基础上开发的旅游文化产业，在市场竞争中占有比较优势，别人无法重复和模仿，是亳州发展旅游文化产业的一个有利条件。项目建设对于丰富亳州三曹文化、光大亳州“历史文化名城”底蕴，对于发展亳州旅游业、振兴亳州市文化产业都具有重要的意义。同时,项目的建设可发挥亳州三国文化的品牌优势，以品牌开拓市场、占领市场，带动文化产业发展，提高亳州文化产业的竞争力。
曹操所在的三国时期是我国历史上最辉煌、最精彩、最动人心魄的时代之一，其文化遗址遗迹、历史人物、民间传说，戏曲、民间艺术等形成了丰富多彩的三国文化，吸引着日益增多的国内外游客。
项目建设规模与内容：
项目共占地约1000亩，建设内容包括对曹操运兵道、曹氏宗族墓群、曹滕墓、曹嵩墓、曹氏孤堆等历史遗迹进行保护性改造和扩建；对曹操纪念馆、曹氏公园、三国揽胜宫进行改扩建，建设建筑总规模21600平方米。
市场预测及分析：
根据《安徽省亳州市旅游发展规划》，预计2008-2020年亳州市境内国内旅游人数达到944万人次,年均增长10%。国内旅游收入566972万元,旅游收入年均增长l1%，海外游客人数9619人次，年均增长10%.国际旅游收入384.77万美元,年均增长10％。旅游总收入占亳州市GDP的7.6％，占第三产业的15.64％。旅游业将成为亳州市支柱产业，在国内具有重要影响的旅游目的地。
客源市场受旅游地形象,旅游者收入,可供支配旅游支出,闲暇时间,旅游消费心理和旅游欲望等影响,旅游产品供给受项目区域旅游产品供给总量和结构的影响,任何一个因素的改变都可能影响到客源数量和结构的变化,从而影响到旅游业的发展。这些影响因素中,旅游者收入变化所带来的风险是全行业共同面临的风险,属系统风险,旅游产品供给总量变化所带来的风险也是系统风险,但可以通过宏观调控予以避免。
项目技术特点：
根据项目的建设内容，采用最先进的材料、设备和技术。
投资估算：项目工程建设总投资14560万元（折合1950万美元）。
项目进展情况：
目前项目已于2007年10月份立项，规划设计正在进行。
合作方式：合资、合作、融资等。
项目单位简介：
亳州市旅游局是市政府组成部门，正处级行政单位，下辖亳州(中国)国际旅行社和三国揽胜宫木兰祠两个景点，总资产2000余万元。局机关现有人员17名，大专以上学历15人，其中大学本科12人，中级以上职称10人。
经济和社会效益分析：
预计项目建成投入运营后，正常生产年份各项收入合计为1148万元。
旅游业是一个依托性强、关联度大的产业。文化旅游业的发展对相关产业发展具有很大的关联带动作用，项目文化旅游开发可以促进当地金融、商业、旅馆服务业等第三产业的发展，可以优化当地的产业结构。该项目的实施可以提供就业岗位，解决就业问题；另一方面旅游业的发展可以满足当代人高质量的旅游需求，提高当地经济的发展，实现人与人之间、人与自然之间的和谐发展，社会效益显著。该项目文化旅游开发将使世人更多地了解当地文化,也把当地进一步推向了世界,它对项目经济与社会的发展将产生深远的意义。
项目单位：安徽省亳州市旅游局
联 系 人：吴光华
电 话：86-558-5555383
传 真：86-558-5555382
地 址：安徽亳州市新行政中心五楼
邮 编：236800
电子信箱：es1105@163.com
Project name: Caowei Cultural Park
曹魏文化园区建设项目
Project Background:
Treasurable cultural assets are formed in Bozhou with its abundant accumulation and rich styles of culture, and its history of over 3700 year. Cultural tourism will be shaped in Bozhou with its peculiarity if these cultural properties are utilized. This unparalleled cultural tourism based on the peculiar cultural resources in Bozhou takes its superiority in the market competition, and has become an advantage to the development of the whole city’s tourism. This project is meaningful and beneficial to the riching of the Caos’ culture, the glory of its historic heritage as a famous cultural city, the development of tourism, and the flourishing of its cultural industry. At the same time, the project can enhance the development and competitive ability of its native cultural industry, by disseminating its brand potential about the culture of Three Kingdoms’ period, which can be used to expand, and hold the market.
The Dynasty of Three Kingdoms which Caocao was living in, is one of the most splendid, brilliant, and soul-stiring periods in history. The colorful culture at that period, including: cultural relics, historical VIP, folk fables, drama and folk arts, etc., is attracting more and more travelers, foreign or domestic.
Scale and Content of the Project:
The project covers the land about 1000mu, including: some relics extending and rebuilding, as the road for Caocao’s advancing soldiers, the cemetery of the Caos’clan, Caoteng’ tome, Caohao’ tome, and the Caos’ other mounds, as well as the reform of Caocao’s memorial, the Cao’s park, Lansheng Palace in the period of Three Kingdoms. The total acreage of these buildings is 21、6 thousand square meters.
Market Prospect and Analysis:
In accordance with <>, as an prediction, there will be 9、44 million domestic tourists, with 10% increasing rate each year; 5、66972 billion Yuan from tourists, with 10% growth rate each year. The total revenue will be 7、6% in Bo Zhou’s GDP, and 15、64% in its third industry. Tourism has been crucial industry in Bozhou, and even an influential tourist resort in China.
The market of guest are affected by many factors, as the image of the resorts, the income of travelers, the usable tourist expense, free time of guests, their viewpoint toward tourist consumption, and tourists’ desire to travel, etc. The supply of tourist products is affected by the total amount and structure of regional products in the whole project. Any change among these factors will perhaps influence the number and structure of guests, which will consequently
Affect the development of tourism. Risks brought by the change of guests’ revenue and the total products’ supply which belong to the systematic risks among these factors are common risks that must be faced by the whole tourist industry, but they can be controlled and avoided by macroscopic adjustment. Others belong to separate risks. At the same time, there exist shortcomings in the tourist market prediction, which can’t indicate the changes of tourist market in future.
Characteristics of the techniques:
On the basis of its content, we will adopt the most advanced material, equipment and skills.
Investment Estimation:
The total investment of the project is 145、6million Yuan (about $19、5million).
Project Progress：
This project has been approved and initiated in Sept. 2007. Planning and Design are under way。
Approaches to Cooperation：joint ventures、cooperation、financing and so on.
Introduction to the Project’s Host：
The Tourism Administration of Bozhou Municipality is a division under the Municipal government, including Bozhou (China) International Travel Service Co., Ltd., the Palace of The Romance of the Three Kingdoms, and Mu Lan Temple。Its total asset is more than RMB20, 000,000 Yuan. The staff number now is 17:15 persons are junior college graduates, 12 having bachelor degrees, 10 persons with the middle or high professional titles.
The Analysis of Economical and Social Returns:
The total revenue per year will get to 11、48 million Yuan normally, if the project is put into practice.
Tourist industry is closely relative to others. The promotion of cultural tourism which is of great use to the other industries, can improve the development of native third industry as finance, commerce, and service industry, and optimize the native industry-wide structure. On the one hand, the project is able to provide jobs so as to solve working problems; on the other hand, tourist promotion will satisfy contemporary high-quality tourist demand, flourish native economy, fulfill the harmonious development between human beings, or human and nature, which shows its brilliant social value. The economic and social development of this project will benefit profoundly from its cultural tourism, through which local culture is understood by more and more people, and this place is nudged into the world better.
Unit : The Tourist Bureau of the Bozhou city, Anhui Province
Contact person: Wu Guanghua
Tel : 86-558-5555383
Fax: 86-558-5555382
Address: 5th floor of the administrative center in the Bozhou city Anhui Province
Post code: 236800
E-mail: es1105@163.com
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